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But to answer all these questions, you need to have common knowledge about ways to measure the performance of a video marketing campaign. The following are the five most commonly used ways to measure video marketing. View count: It is the simplest way to measure the performance of a video marketing campaign. View count is nothing but the number of people that have watched a video. Play rate: Play rate is the ratio of the number of people that watched the video to the number of the people to whom the video reached. If you have a low play rate, that means your video is not attracting many viewers. Watch rate: Watch rate tell that for how long people are watching the video. Do they play and stop in the first 10 seconds, or are they making all the way till the end? If you watch rate is low, then you need to make your videos more interesting; probably ad an interesting intro. Clickthrough rate: If you have added a link to your webpage in the video, then clickthrough rate shows how many peop...

How to Make the Most Out of Video Marketing for Your Business? If you want to grow your business online, then you need to have online marketing strategies in place. But launching a marketing campaign is not enough; you need to work hard to make it a success. Remember there are no shortcuts, you need to spend your time money and effort if you want to achieve something. The following are some tips that will help you make the most out of video marketing for your business. Center your video around a story, not the sale: your main objective must be to grab your viewers' attention. If you directly urge them to make a purchase, they will definitely run away. So, you should always come up with a story about your product or service and center your video around it. Make it appealing to the needs and desires of your viewers. Make a solid intro to your video: Most of the viewers are not going to stick to your video for more than 10 seconds. So, 10 seconds is all you have; come up with an inter...