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But to answer all these questions, you need to have common knowledge about ways to measure the performance of a video marketing campaign. The following are the five most commonly used ways to measure video marketing.

View count: It is the simplest way to measure the performance of a video marketing campaign. View count is nothing but the number of people that have watched a video.

Play rate: Play rate is the ratio of the number of people that watched the video to the number of the people to whom the video reached. If you have a low play rate, that means your video is not attracting many viewers.

Watch rate: Watch rate tell that for how long people are watching the video. Do they play and stop in the first 10 seconds, or are they making all the way till the end? If you watch rate is low, then you need to make your videos more interesting; probably ad an interesting intro.

Clickthrough rate: If you have added a link to your webpage in the video, then clickthrough rate shows how many people actually made the call to action and visited your webpage. This metric is essential for people who post on social media platforms like Facebook and YouTube just to drive traffic back to their websites.

Conversion rate: Last but not least, conversion rate, which is undoubtedly the most important metric for measuring performance of any of your video marketing campaign. It tells how many viewers converted into your customers after watching your videos.

Final Words

Growing your business online is not a piece of cake; it requires time, effort, and money. There are different marketing techniques, and video content marketing is definitely one of the most effective ones. In this article, we tried to tell you everything you need to know about video content marketing along with 5 reasons how this form marketing can accelerate your business. We hope this article was helpful to you and we wish you luck for your online marketing endeavors.

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